Set in an appropriately smoky abandoned house, FUTURE and The Weeknd turn up with energetic performances against an uncharacteristically gothic backdrop. It’s another big screen-worthy music video from the multiplatinum Atlanta hip-hop luminary.

“Low Life” serves as the penultimate track on FUTURE’s recently released EVOL [Epic Records/A1/Freebandz]. Last month, the project bowed at #1 on Billboard’s Top 200 Albums Chart, making for his third consecutive #1 debut on the respective chart in less than seven months and cementing his place amongst hip-hop divinity.

Earlier this month, FUTURE appeared on Saturday Night Live for the first time. Not only did he spark up scorching performances of “March Madness” and “Low Life” joined by The Weeknd, but he also accompanied Academy Award®-nominee and host Jonah Hill during the monologue sketch. On a preview for the show, he remarked that the episode would be “Sensational.” It proved an understatement as he and Hill delivered a hilarious rendition of “Jumpman” together.

He also just wrapped up his sold out North American headliner, The Purple Reign Tour. The jaunt received overwhelming critical applause across the board. Of the Los Angeles stop, Noisey claimed, “Future is subtle and unpredictable, even at his most crowd-pleasing,” going on to conclude, “If nothing else, the success of Future is a tangible connection to timeless artists such as OutKast and Goodie Mob, and a reminder that in hip-hop, creativity breeds creativity.”

The Dallas Observer described how, “Future commanded the stage by himself pacing, dancing and jumping all over it as huge panels displayed music videos and Freebandz graphics behind him,” and Houston Press said, “When he touched the stage around 9:30pm, the energy immediately went up.” 303 Magazine wrote, “The trap beats resounded in the skulls of all long after the show had ended, therefore proving a successful Tuesday evening,” and Metroactive applauded, “He works his voice like a jazz soloist does a trumpet. His blurred verses stand alone melodically and unearth sentiments that lie in ineffable remains.”

It still feels like the beginning for FUTURE. As always, this prolific musical force of nature is holed up in the lab cooking up even more music for release soon.

His dynasty will only grow in 2016.


Special thanks to Epic Records.