Robin Thicke reached out to director Diane Martel to make magic in the upcoming video for “Give It 2 U,”  filmed with TDE music member Kendrick Lamar and 2 Chainz in Los Angeles. MTV caught all the behind the scene action. “Give It to You” will premiere Friday (August 23) at 7:53 p.m. on MTV.

“Well, I can’t tell you everything that’s going on, but what I do know is we have a cotton candy lady [and] we have three gorgeous football players dropping it like it’s hot.” ~ Robin Thicke