CoachI recently read an article on the importance of digital flagships, and if they deliver the same feel as brick and mortar stores. The article answered a question I had not known I was asking.  Majority of my shopping is done online. And not in “high end” stores, so I rarely think about the quality of online versus brick and mortar. Granted. I do criticize a lame website (yes, you GQ). However, I digress.  2015 was undoubtedly the year that fashion was stuck in Beta mode. It had no idea where it was going or what it was doing, from the CFDA shaking up the titles and duties of its administrative team. To Conde Nast firing and shutting down some of its better known and not so known publications such as Lucky, Details, and 2015 was the year fashion met digital. And to kick off 2016 Coach showed their men’s Fall/Winter collection by streaming the fashion show on its website.  And it was a beauty. Coach as always stuck to its past, its has used where it came from as a compass to guide where it is going. And I for one think this collection is proof of that.  Coach was founded in New York in 1941, a family owned business with six workers who hand made the leather goods the store would sell. It created a brand, one of the first luxury stores to sell accessible luxury goods. And by accessible I mean a quality goods with the prices starting at $48 and $75.  Coach built their foundation on its accessory line. Ranging from wallets to purses and handbags (yes, there is a difference between a handbag and a purse). in 2014 Coach joined Fashion Week and put on its first fashion show. However, very few of  the items outerwear and accessories showed went on to be sold in stores. All that was really managed was Coach grabbed the attention of the fashion world. Its number had been and continue to fail. Thus it’s re-branding of sorts. Ditching its high-end middle class motif, for one that’s younger and edgier. Even created a “luxury line” titled Coach 1941. However, it remains to be seen if this brand can reboot themselves and bring up their flailing numbers.  One thing is certain, Coach has it’s work set out for them. And what better way than to return to basics? 2016 served as the return to the decades for this luxury brand. Its men’s line of 46 designs was as if Stuart Vevers took a trip to the past and brought some of that 70’s style fashion back with him. The collection was truly a testament to the adage of “There is nothing new under the sun but there are lots of old things we don’t know”.  What’s old is eventually always new again. And with Coach aiming towards a younger audience, why not take a look back in time? Check out the gallery below and see Coach  return to their roots.

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