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In revolutionary fashion, Yo Gotti empowers his fans to join the Hustle today. The multi-platinum Memphis rapper and CMG mogul personally selected top supporters online and direct messaged (“DM’ed”) them the music video for “Down In The DM” on Twitter and Instagram. He actually granted his audience the power to premiere it! Almost immediately, the clip went viral across social media via his devout fan base, and became an instant trending topic online. Be sure to check out Nicki Minaj‘s addition to the single here!

Like everything Gotti does, the “Down In The DM” video is unforgettable. Filming what might be the dopest wedding in history (move over, Three Stacks), he casted numerous friends including DJ Khaled, MGK, Rae Sremmurd, YG, Wildn Out star Billy Sorrells, Cee Lo Green as a priest, as well as social media sensations She Loves Meechie and our personal favorite, Reggie Couz, whom Gotti enlisted after viewing a hilarious online video in which Meechie stars.

Watch what happens when a groom discovers what goes “Down In The DM” on his wedding day…

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Special thanks to Epic Records