Sony Music’s innovative licensing and merchandising creative agency The Thread Shop has just announced their partnership with Nas today! The collaboration is a homecoming for the artist who has a longstanding history with Sony both musically and creatively. The partnership will focus on creating fashion forward, on-trend collections for the artist, as well as strategic collaborations. Thread Shop will also work hand-in-hand with Nas to develop a revamped web store with exclusive merchandise.

In addition to the Nas partnership, Thread Shop works with a number of artists and brands to create fashionable and functional new merchandise, as well as products designed to enhance every lifestyle. Artists they work with include Bob Dylan, A Tribe Called Quest, Common, A$AP Rocky, A$AP Ferg, Johnny Cash’s Estate and more.

Thread Shop’s creative staff is home to Sony Music’s Grammy Award winning art directors and designers. The powerhouse music company has received a combined 12 Grammy Awards and nominations for design, recently including Bruce Springsteen, Snoop Dogg, Miles Davis, Johnny Cash and Tori Amos’ album art and design.

The vision and direction of Thread Shop is overseen by Frances T. Wong, an experienced veteran in the branding, fashion and production industries who brings a fresh perspective to all of Thread Shop’s endeavors.

“Over the past year, we’ve been carving out our lane based on what we know the competitors can’t do or don’t do,” says Vice President, Frances Wong. “Our strength is our unique ability to evaluate and understand the fashion world, trends and pop culture and apply that insight to our business and clients. Our approach is to not look at what we do as merch but rather as an opportunity to create fashion forward brand extensions that can live in real life: on tour, online and at retail.”