Macklemore dropped by Hot 97’s Ebro In The Morning this week where he finally spoke out the texts he sent to Kendrick Lamar after the 2014 Grammys, apologizing for taking home the trophy. Many fans who saw the text messages wondered why Macklemore had chosen to apologize to Kendrick only, when there were three other nominees up for “Best Hip Hop Album”. Drake, who was one of the nominees on the bill including Jay Z and Kanye West, shared the feeling of his fans telling Rolling Stone in February that everyone else nominated deserved an apology as well if Kendrick got one. “…in that case, you robbed everybody. We all need text messages!” Drake says.

Macklemore acknowledges his stance in the music industry, and gave several reasons for sending the text (but amazingly still couldn’t say why he chose to screenshot it). “It’s important to listen and to be humble. I need to know my place.” He continued, “You need to know your place in the culture. Are you contributing or taking away?”

Read Macklemore‘s infamous show of apology and watch his interview below.



Kendrick‘s good kid, m.A.A.d city album moved 1.3 million units, and racked up 7 Grammy nominations, although he took home zero. Kendrick Lamar, speaking for himself on another edition of Ebro In The Morning last month, said Macklemore‘s text (or rather the screenshots of the text displayed for the world) was “uncalled for”. He speculates to Ebro that maybe Macklemore needed to do it for outside confirmation. Continuing the discussion at Billboard, Kendrick says, “That text surprised me, but Macklemore is a genuine dude. However it panned out, I wish him much success. He touched people’s souls, and no one can take that away. Really, the whole Grammy moment was incredible. Not everyone gets that shot.”

“It’s about humility,” Ebro says. Then the Old Man poses an interesting question to Macklemore, when he asks if Kendrick‘s “i” record would have been more successful had he recorded it instead. Mack doesn’t get a chance to retort to Ebro‘s question that may not have been all that rhetorical, but co-host Peter Rosenberg answers for everyone when he says “I don’t know”.