djkhaled-sufferingfromsuccess-cover (1)

With already touching lyrics and a phenomenal collaboration, Itchy House Films throws in extraordinary visuals for DJ Khaled’s most recent single “Never Surrender.”

Ever heard of “keeping your grass cut low, and the snakes will show ?” well that’s exactly what you get from this song along with the visuals. As each featured artist (Akon, Anthony Hamilton, Jadakiss, Meek Mill, John Legend and Scarface) takes a shot at storytelling, they all deliver the same message. You learn that trust isn’t something that you can just hand out and the word “friend”…. lets just say “less is more.”

The visuals were on point as the underlining story was told, it delivered feelings, emotions and even questioning of your own circle as we watch  best friend, turn backstabber and  turned “snitch.” Cold World.

Along with featured artist there were some guest appearances like Rick Ross, French Montana, Vado, Juelz Santana and more.

You can also listen to “Never Surrender” on DJ Khaled’s most recent Album “Suffering From Success” that released Yesterday, October 22nd 2013, which is now available for order on iTunes.

If you had trouble taking your eyes off this video, visit for more Itchy House Films Productions.