edwardeinninfulIt was felt throughout the fashion world, more importantly, it shook the British fashion industry. Alexandra Shulman announced she would be retiring as Editor-in-Chief of British Vogue, a position she held for more than 25 years. Three months have passed and finally, the storm is starting to settle. Conde Nast, the owner of Vogue, has announced Shumlan’s successor. Edward Enninful OBE, will take the reins from Shulman and head the fashion magazine as its new Editor-in-Chief beginning August 1st, 2017.

Edward Enninful is a Ghanaian-born fashion stylist. Currently working as W magazine’s fashion and creative director. A position he has held since 2011. Enninful began his career in fashion at the age of 16 where he was model-scouted in London. Soon afterward, he would become associated with the founders of i-D, Trish and Terry Jones, where he began assisting with the publication. He would later become the youngest ever fashion director of an international publication after being promoted at the age of 18. To date he has worked with Italian Vogue, American Vogue, and as a consultant for countless high fashion campaigns. Enninful has been such an influential figure in the fashion industry  that in 2016 he was awarded the rank of OBE (Most Excellent Order of the British Empire)

The announcement of Edward Enninful’s appointment yesterday brought one word to mind for most in the fashion industry, “surprising.” Which I’m sure was to be expected. Not only does his appointment break the stereotype. It brings the magazine into a new and more accepting era. Enninful is the magazine’s first black, openly gay male Editor-in-chief. He is also the third male to head the most coveted position of a Vogue magazine. The first being Kullawit ‘Ford’ Laosuksri, who launched Vogue Thailand and the second being Emanuele Farneti, who succeeded the late Franca Sozzani as Editor-in-Chief of Vogue Italia.

While his appointment may be just as shocking as Shulman’s resignation. It is also refreshing. Enninful’s style is different from Shulman’s and is sure to bring a newer generation to the 100-year-old style bible. Enninful is also savvy with social media, which is sure to help in the sales and marketing of his new home. It’s going to be a lovely journey watching Enninful’s art transform the Conde Nast glossy. And I’m sure all of the fashion world can’t wait to see and appreciate.

Cheers, Edward Enninful! All eyes are on you.

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