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Microsoft announced last week that hip-hop trio Big Grams would incorporate Kinect-powered visuals into their live performance at the inaugural Okeechobee Music Festival this week (3/6), which featured tracks from the band’s self-titled debut. Custom made by new media and entertainment company V Squared Labs, a dynamic interactive backdrop used Microsoft Kinect’s motion-sensing technology to complement Big Grams’ eclectic and energetic performance.

Vello Virkhaus, CEO and Creative Director of V Squared Labs, says of the project:

“The creative idea behind the Big Grams show was to transform the artists’ physical movements into experience visuals. We did this by utilizing Touch Designer and Microsoft’s Kinect technology.”

Big Grams is a collaboration between seven-time Grammy winner and founding member of Outkast, Big Boi, and the eclectic indie duo Phantogram. The band’s unlikely alliance was formed after Big Boi heard Phantogram’s “Mouthful of Diamonds” in a pop-up ad and blogged about it on his website, leading Phantogram to contact him. The trio recently released their self-titled debut album via Epic Records to critical acclaim.

Big Grams’ performance at Okeechobee is the latest in a series of artist collaborations featured on MUSIC x TECHNOLOGY, an online destination for ideas at the intersection of music and technology, curated by Microsoft. Monthly content features new artist collaborations with behind­-the-­scenes access on how the music experiences came to life through technology.

We can’t wait to see Kinect at more shows of our favorite artists! Check out a teaser video of the new Kinect technology below!

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