Balmain SS16 BTS

 

Watch out now, the #BALMAINARMY may have new generals in charge. The original supermodels Naomi Campbell, Cindy Crawford, and Claudia Schiffer have been cast in Balmain’s 2016 Spring/Summer campaign.

Renowned photographer Steven Klein and creative director Pascal Dangin shot the models as well as bts shots of, Balmain creative director, Oliver Rousteing for the ready-to-wear campaign. The black and white images, along with the form fitting dresses and bold poses are reminiscent of the time of the 90s supermodel.

Rousteing, has connected the iconic status of the models with the power the brand exudes.

“…When you love Balmain, you love Cindy, you love Naomi, and you love Claudia. It’s natural because they are iconic, they are powerful, and they are strong—and they make a lot of people love fashion.”  He says to Vouge.

View shots from the campaign below and the collection here.

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