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A week ago, I had the chance to drop by the GRAND OPENING of the Philly flagship for ‘Abstract Thought’ (AT)! The boutique just opened last Thursday (4/17) on South Street, a couple doors down from the well-known Lorenzo’s Pizza. Abstract’s front-man, Billy Abstract & DJ AyeBoogie put together a dope event for the streetwear scene in the city. “Everything that comes from Abstract Thought has a purpose,” says BIlly, as he used the “Mind Bomb” t-shirt as an example. All of their clothing has meaning behind it, whether it’s the design or even the article of clothing itself. Abstract Thought has just released their Spring 2014 line, and it received a bunch of positive feedback at the release. There’s the “Love is Pain” t-shirt, a parody to illustrate the common plea that “love hurts”. My personal favorite design was the “F Gas” shirts that serve as a response to the recent economic changes and STAGGERING gas prices! Drive less, Bike more is the motto, and many of us may start doing just that. For sale at the release were the “Taste of Your Own Medicine” shirts, “Mind Bomb” crewnecks of all assortments, and another favorite of mine, the “THINKERS CLUB” Coach’s Jacket! Simple yet bold, subtle yet fashionable; a perfect item for the Spring.

I also ran into some DTS favorites like Young Savage, who was just getting his first look at the line, and Chill Moody, who’s no stranger to the ‘Abstract Thought’ brand. This was also my second time seeing Curran J of Kings Rule Together, who says his favorite design was the classic AT thought bubble logo pictured above. According to most of the customers, the line is very reasonably priced. Philly spoken word host and frequent buyer of the brand, Luis Marrero says, “Abstract Thought steps outside of the box when it comes to streetwear. That’s why I like the line, it’s really different.”

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I saw everyone leaving with bags of t-shirts, mostly the ones printed with the thought bubble logo, so that seems to be one of the most popular designs. After talking to Frenchie, a girl with a killer fashion sense & friend of Billy Abstract, she told me AT is all about “thinking abstract, just like the name says. It’s larger than life!” Concept designer and employee, Chris Lewis also let me know that the store will be releasing new items from their various collections every month, and to be on the lookout for more releases!  

Stop by the store, and get some fly merch! 325 South Street Philadelphia, PA


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