asap-rocky

A$AP Rocky is set to become the new face of Salvatore Ferragamo! After being feature in Vogue, one of the most iconic (if not the most iconic) fashion magazine with former supermodel girlfriend Chanel Iman, the Harlem fashion killa will be modeling Ferragamo’s spring/summer 2015 collection for their “A Man’s Story” campaign. There’s no denying that Rocky‘s fashion sense has spawned much of the streetwear culture that dominates runways and alleyways alike, so I’m excited to see what hip hop’s second biggest fashion icon (behind Kanye, of course) will bring to the forefront in his partnership with the luxury brand. The collection, aptly titled, “A Man’s Story” will be in tribute to Ferragamo‘s 100 years of design and innovation in the fashion world. The ad will center around men who make their own rules, calling on other fashionable rebels like hockey player Henrik Lundqvist, actor Douglas Booth and artist Ryan MccGinley. We can’t wait to see what the collection will feature, but it’ll be quite some time, as it will release officially in Spring 2015.

HarleyQuinn_NJ