7even

A week ago, 7evenThirty announces his sophomore album, The Problem, produced entirely by SP1200 beat meastro Gensu Dean.  The pair both hail from Jackson, Mississippi, but now both reside in Dallas where they produced the new album. The first track, “$ Stacks & Body Bags,” off the record is meant to shake things up a bit, showcasing a whole new side of both 7evenThirty’s flow and Gensu Dean’s nasty update on SP1200 production. The track was premiered by The Source and is streaming at Soundcloud and can be downloaded immediately with album pre-orders.

The new album finds 7evenThirty sharper than ever in terms of delivery, comfortable and confident no matter where Dean’s snares and kicks hit. 7even moves in and out of double time with deceptive ease. Furthermore, his styles are markedly varied throughout, ranging from rigid and rapid fire to bouncy and playful.  Still, 7evenThirty’s dexterity behind the mic doesn’t supersede his thought provoking lyrics.

Working solely with his preferred SP-1200, which only allows ten seconds of sample time, Gensu Dean has once again managed to modernize golden era aesthetics, crafting intricate and fluid beats through stringent composition. Favoring sonic diversity over claustrophobic cohesion, Dean’s banging suites are perfectly tailored to 7evenThirty’s wide-ranging subject matter.

The sole feature on The Problem comes from venerated New York MC Sean Price on “Hook Heavy.” Over Gensu Dean’s menacing production, Price’s gruff deadpan delivery proves the perfect counterpart for 7evenThirty’s energetic and elastic wordplay.

With The Problem, 7evenThirty and Gensu Dean have cut all but the essential. The twelve tracks are clear and concise in execution, totaling forty minutes.  

7evenThirty’s The Problem will be released on 7-1-2014 via Mello Music Group.

It’s not often that we, an east-coast blog, come across a southern artist who actually spits bars and can hold his flow consistently over a beat that has that bounce we love so much. I wanna hear this on the radio…or at my skating rink.